Quick-service restaurants are struggling with long lines and labor shortages in the wake of the Covid-19 pandemic, which negatively impact customer satisfaction and profitability. However, self-service ordering kiosks provide a solution to these challenges, helping to improve customer experience, increase sales, and reduce labor costs.
Reducing long lines with self-service ordering kiosks
Long lines are a common problem in quick-service restaurants, and customers are often reluctant to wait for extended periods, leading to dissatisfaction and lost business. A recent survey found that 74% of customers leave lines because of long wait times. Self-service ordering kiosks can eliminate long lines by allowing customers to place their orders and pay without the need for a cashier or server.
Offsetting labor shortages with self-service solutions
The labor shortage has also been a significant challenge for the restaurant industry, with many struggling to find enough workers to meet demand. The National Restaurant Association found that 75% of restaurant operators had difficulties finding staff. Self-service ordering kiosks can solve this problem by reducing the number of staff members needed to take orders and process payments, allowing restaurants to allocate staff to other areas where they are needed.
Implementing self-service ordering kiosks can provide several benefits to quick-service restaurants, including improved customer experience, increased capacity and sales, and cost savings. A survey by PwC found that 73% of customers consider experience an important factor in their purchasing decisions, and 43% of customers are willing to pay more for a better experience. Self-service ordering kiosks provide a seamless ordering process, reducing wait times and increasing customer satisfaction. Further, they allow restaurants to serve more customers in less time, leading to increased sales.
Furthermore, self-service kiosks offer personalized offers that can lift cart sizes. For instance, QSR Magazine reported that restaurants found a 15-30% lift in sales when utilizing self-service kiosks. Besides, self-service ordering kiosks can lead to cost savings for restaurants. By reducing the number of staff members needed to take orders and process payments, restaurants can save on labor costs. One provider estimates that restaurants can save around $6,000 per month on labor costs.
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