Time has become an essential commodity to consumers. Forrester data tells us that 66% of customers say that valuing their time is the most important thing a company can do to provide good customer service and boost loyalty. Research also shows that a whopping 73% of consumers want self-service technology. Trends like these drive companies with many brick-and-mortar locations to embrace self-service technology such as Aila’s Interactive Kiosk with integrated barcode scanning since it’s proven to save time and increase customer satisfaction.
But what is it that consumers and staff like so much about digital interactive kiosks? Well, rather than spend precious time waiting in long lines or searching for an associate to help with low-level tasks, customers can quickly complete a broad range of transactions like check-in, returns, checkout, and more– all in seconds.
How Do Interactive Kiosks with Barcode Scanning Work?
Interactive Kiosks with integrated barcode scanning like Aila’s Interactive Kiosk gives customers quick and convenient options to complete their transactions of choice with just a simple scan of their phones, QR codes, IDs, packages, and more.
The interactive Kiosk features integrated image-based scanning with learning algorithms and live error-detection that quickly and accurately scans & captures 1D/2D/QR codes and IDs even if they are damaged, blurry, or poorly printed in milliseconds.
This data is then securely passed into the application, removing friction points by automating unnecessary steps for both customers and staff.
How can Interactive Kiosks Save Time?
According to this study, if a line appears to be too long, most customers will decide to put their purchases back and walk out the door. By giving customers self-service options through touchscreen interactive kiosks, retailers, healthcare providers, and more can drastically reduce the time it takes to complete traditional high-touch transactions.
Here are some real-world examples:
LabCorp replaced the traditional paper forms and manual data entry tasks associated with patient check-in across thousands of locations with the Interactive Kiosk and reported a 94% positive patient rating.
Rent the Runway streamlined the returns process for their customers by replacing the high-touch process of returns that caused bottlenecks at the front desk by allowing customers to quickly and easily scan their returned items, leading to a 4x increase in processing returns.
Locus Robotics significantly improved fulfillment by processing orders faster with higher accuracy than traditional cart-based fulfillment methods, reaching over 500 million scans with semi-autonomous order picking powered by Aila’s Interactive Kiosk platform.
Ahold Delhaize replaced its antiquated deli ordering technology with Aila’s touchscreen Interactive Kiosk to enhance the ordering experience and increase efficiency at the deli counter, adding to the reported time savings of 73% of participants who used self-checkout at grocery stores.
How can Interactive Kiosks with Barcode Scanning Improve Customer Experience?
By automating low-level tasks like check-in, price checking, returns, pick-ups, and checkout, customers save time by avoiding long lines and wait times in a manner they prefer. The option to quickly scan items with integrated barcode scanning technology gives customers additional ways to leverage interactive kiosks to complete their transactions without the need for extra taps, clicks, or help from associates.
By automating low-level transactions, Interactive Kiosks free up time for staff to deliver higher value customer experiences. McDonald’s, for example, deployed their self-service kiosks back in 2017 with customer experience in mind. By transitioning back-of-the-house positions to more customer service-oriented roles, they could focus on making their customers happier.
Today’s consumers increasingly expect personalization and customization at every level of their experience. Interactive Kiosks with barcode scanning provide the speed and convenience of online shopping, free up staff to better respond to customer requests, and guide more sales by delivering a superior experience to customers.
At Aila, our mission is to help enterprise brands deliver exceptional self-service experiences at scale. We work with brands across industries that are looking to deploy modern digital experiences that leverage scanning across hundreds to thousands of their brick-and-mortar locations.
Are Interactive Kiosks Right for My Business?
Interactive Kiosks come in all different shapes and sizes, literally. Some are large and highly specialized, handling one specific purpose (known as a point solution). In contrast, others are nothing more than simple tablet stands that are not made from enterprise-grade materials, components, or scanning but may fit the needs of small businesses.
At Aila, our mission is to help enterprise brands deliver exceptional self-service experiences at scale. We work with brands across industries looking to deploy modern digital experiences that leverage scanning across hundreds to thousands of their brick-and-mortar locations. With Aila’s Interactive Kiosk with integrated barcode scanning, we enable businesses with hundreds to thousands of locations to deploy several different use-cases all on one intuitive and flexible platform.
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